Welcome to the Unmuted blog – a place for us to share insight, resources and information related to our area of expertise – consumer research studies.

Why a blog and why now? The answer is simple – good data enables better business decisions. There’s a lot of misconceptions and misunderstandings about how to collect and analyze quality data that help guide decisions and drive success. Since COVID-19, many companies are forgoing research or attempting to do it themselves – both can be costly decisions.

So, we are here to set the record straight on consumer research – what it is, how to do it, why it’s important, what to do with results, methods used, and more. But it won’t just be our thoughts and insights, we’ll also share valuable resources from others.

If you have thoughts about topics, questions about a specific post, or want to learn more about our capabilities, contact us at info@unmutedci.com.